Commentary from tech companies with a tie to data for Data Innovation Day.

What we are seeing right now is that the most valuable data is no longer just behavioral or transactional. It is conversational. At Monic AI Systems, we track the actual questions buyers are asking across platforms like ChatGPT, Claude, Perplexity, and Google AI, and how businesses show up inside those answers. Underneath that, we track patterns across prompts, mentions, and sources to understand what is actually driving inclusion. That gives us a very different type of signal. Not just what people click, but what they ask, what they are comparing, and ultimately what gets selected. For companies thinking about data strategy, this is an important shift. Traditional analytics tell you what happened after someone visited your site. But AI driven discovery is happening before that, inside the answer layer. The opportunity is to understand: - what questions are being asked - how your brand is being positioned - where you are being excluded entirely We have seen that even small changes in how a business is described and where those signals exist across the web can significantly impact whether it is included in AI generated recommendations. From a data perspective, this creates a new category of insight. One that connects directly to visibility, trust, and selection. For organizations participating in conversations like this, the value is not just exposure. It is becoming part of the data ecosystem that AI systems use to form answers. This is where long term visibility is now being shaped.