What is one limitation you have encountered when using AI tools in your PR outreach, and how did you work around it?

One limitation I've consistently seen with AI generated PR outreach is that AI can produce content very quickly, but it often lacks the deeper contextual understanding needed to build genuine authority and trust over time. Many AI generated pitches sound technically correct, but they flatten expertise into generic summaries that feel disconnected from the real perspective, experience, or patterns a person has actually observed. What I learned is that the strongest AI assisted PR workflows still need authentic conversational input at the center. Instead of relying entirely on AI generated positioning, we started using interview driven content and real founder conversations as the source material. That gave the AI much richer language, stronger narrative consistency, and more differentiated insights to work from. The outreach became more specific, more human, and more aligned with how experts naturally explain complex ideas. AI works best in PR when it amplifies genuine expertise rather than trying to manufacture it from scratch.