What is one foundational local AI Visibility mistake you still see small businesses making, and what is the simplest way to fix it?

One foundational local visibility mistake I still see is businesses relying almost entirely on their website and not fully building out their Google Business Profile. In 2026, that profile is often the first thing both search engines and AI systems use to understand a business. I've worked with companies that had strong sites but incomplete or inconsistent profiles, and they struggled to show up locally. The simplest fix is to fully complete and regularly update their Google Business Profile, including services, categories, photos, and clear descriptions of what you do. It's one of the fastest ways to improve both visibility and trust.