Chamber Tech Committee Chair sits down with AI experts ahead of AI Workshop — featured commentary on AI schema for small businesses.

We'll actually be doing that in the AI Build Lab on April 24th. We'll be using AI to analyze your websites to create a schema for your business and brand. Then that schema can be uploaded into the back-end of your website. And that helps tremendously as a foundation. As AI shifts how consumers search and discover businesses, many small business owners are asking: How is AI search affecting my business and what should I do about it? The key is making your business machine-readable to AI systems. Most tools focus on Google rankings. But ChatGPT, Claude, and Perplexity are where your customers search first in 2026. If you don't help AI systems understand what your business does, you're invisible to AI recommendations. A practical example: using AI to generate schema markup and create FAQ knowledge bases matters because it makes your business machine readable for when someone asks an LLM your exact question. Instead of hoping Google surfaces you, you're showing up in the actual recommendations AI gives. That's a direct path to qualified leads. The companies winning right now aren't the ones with the best Google rankings. They're the ones LLMs actually recommend.