Do you think SEO is becoming obsolete?

No, I don't think SEO is becoming obsolete, however, organic traffic is shifting to AI. For a long time, SEO meant getting into a list of links. Now people are just asking AI tools for an answer, and they get the answer of the brand that has made themself recognizable inside AI answers. That's a big shift; you can be ranking really well and still not show up at all if your business isn't included in that answer. What I'm seeing with clients is that SEO still matters, but it's not the whole picture anymore. You can have a well optimized site and still be invisible in the places where people are actually making decisions. It's less about optimizing pages, and more about making sure your business is clearly understood across the web so AI systems can recognize and choose you.