What is one factor small businesses should consider when choosing SaaS or AI tools, and why does it matter?

One factor small businesses should consider: does this tool make you machine readable to AI? Most tools focus on Google rankings. But ChatGPT, Claude, and Perplexity are where your customers search first in 2026. If a tool doesn't help you build structured data and machine readable content, you're invisible to AI recommendations. Being recommended by an LLM drives inbound leads directly to your door. A practical example: a tool that automates schema markup and creates FAQ knowledge bases matters because it makes your business machine readable for when someone asks an LLM (ChatGPT, Claude, Gemini, etc.) your exact question. Instead of hoping Google surfaces you, you're showing up in the actual recommendations ChatGPT gives. That's a direct path to qualified leads. The companies winning right now aren't the ones with the best Google rankings. They're the ones LLMs actually recommend.