If you’re generating AI text and failing to thoroughly review it before pressing publish, then stop. On October 1, 2026, Google updated their guidance on using generative AI content on your website to prevent sites from publishing content that lacks accuracy, quality and relevance for readers.
Google opens their guidance with saying, “Generative AI can be particularly useful when researching a topic, and to add structure to original content. However, using generative AI tools or other similar tools to generate many pages without adding value for users may violate Google's spam policy on scaled content abuse.”
They continue by encouraging people to review their Search Quality Raters guidelines to identify both scaled content abuse (section 4.6.5) and main content created with little to no effort, little to no originality, and little to no added value.
Algorithms are also improving to better identify AI generated content that lacks value. If your website was written with AI generated text, it is possible for it to be labeled as spam and may never appear in Google search results. Although there is a way to reverse this, we want to make sure this doesn’t happen at all.
Here’s my take
Google values high-quality content. They emphasize this through their E-E-A-T principles which stand for: expertise, experience, authoritativeness, and trustworthiness. They are a trusted search engine and want to remain a trusted search engine. Therefore, it is their responsibility to crack down on content that does not align with their E-E-A-T principles.
Get This: If people are generating text from AI, and LLM models are producing text from information that was originally written by humans then how can readers identify who the expert is? Eventually, we will end up in a spiral of AI published content that lacks originality and expertise.
It is possible for Google to lose faith in a website which means less visibility for your website.
Bring the human touch back into your content.
Google recommends focusing on accuracy, quality, and relevance. Specifically encouraging people to factcheck and review AI generated content to make sure the information is accurate and positions your website as a trusted source for information. Don’t let AI water down your expertise.
They also recommend you give users context about how the content was created. If the content is AI generated, they recommend including disclosures or disclaimers so site visitors are aware and to explain why automation or AI was seen as useful to produce content.
Here is my recommendation…
Write the draft first. Then use AI as a writing assistant.
This keeps the human touch and factor in the writing. AI has the tendency to produce fluff. It’s overly exaggerated writing, with the same flow, tone and it drowns out the uniqueness in your writing. Having AI write an entire page then proofreading is not effective either. Be intentional with what you write. Edit it to perfection and when you need a final gut check, then plug it into AI. It’s great for improving flow and conciseness to improve the original content you’ve already written.
Power is in the pen. We must be real content creators before prompt engineers. Writing content that is useful and original will separate quality websites from the ones that aren’t.
If you don’t have the time to write high quality content, check out copywriting services with Asha Bey Communications.